It's refreshing to find a brand that takes such a thoughtful approach to caring for our planet. They've carefully considered every detail - from their sustainably sourced wood to their recycled paper packaging (because a match isn't much use without its box!). What we really value is how they've gone fully plastic-free - all their cellos are biodegradable, so you can just pop them straight in your brown bin. They've also removed those nasty toxins like sulphur and zinc oxide that you find in regular matches. Everything they create can be either recycled or biodegraded, which fits perfectly with our values.